All hail the global taxi app

After unsuccessfully trying to catch a cab one night, Tallis Gomes got an idea that would grow into Easy Taxi, a global company that’s making it easier to get a ride.

Tallis had never heard the word “startup” when he decided to attend the first ever Startup Weekend in Brazil in 2011.

On his way to the event, after trying for more than half an hour to hail a taxi, Tallis became frustrated. That experience sparked the idea that would become a transportation service used by millions of people around the world.

“Waiting really bothers me because it’s about our time, and time is the most valuable asset in the world,” Tallis says.

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