FUTURE PRIMATE

Is Layar’s Interactive Printed Augmented Reality the Next Big Thing?!

Is Layar’s Interactive Printed Augmented Reality the Next Big Thing?!

The Netherlands-based software developer Layar, best known for its augmented reality smartphone application, is moving to help publishers more easily link print publications with digital content.

Layar Creator places the power of interactive print at everyone’s fingertips by what the company calls “the world’s easiest way to activate print media with digital content.” It’s a self-service web application that lets anyone infuse static pages with interactive experiences.

Software from Layar, founded in 2009 and backed by Intel Capital INTC.O, has been downloaded to more than 20 million mobile devices. However, the firm has struggled to generate revenues from its large consumer following and is turning to publishing firms using AR for advertising or adding digital content to print publications.

This entry was published on December 23, 2012 at 10:01 pm. It’s filed under Politics and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: