Who’s behind political ads?

The media has been called the fourth estate. It is responsible for holding officials accountable and should be a watchdog for the people. But what happens when the media refuses to be transparent? In 2012 political ads will be aired all over TV earning the news corporations over $3 billion in revenue. Now the FCC wants to reveal to the public who is behind the ads, but the mainstream media is fighting the notion. Christopher Chambers, journalism professor at Georgetown University, joins us with his take on the idea.