Track how you are fairing against opponents in real time with the It Score. The It Score measures a politician’s digital influence. Digital influence has predicted over 90 election outcomes in 2012 with 87% accuracy indicating that digital influence seems to correlate with election results. The It Score is calculated by collecting massive data on what people do and say in the real world, the internet, and in social networks and processes the “big data” through powerful software. When our software makes a mistake it learns which means the It Score becomes more accurate over time.